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	<title>Comments on: The Most Overlooked &#8220;Must Do&#8221; of Marketing</title>
	<atom:link href="http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/</link>
	<description>With Helaine Iris, Small Business Coach</description>
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		<title>By: Helaine</title>
		<link>http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/comment-page-1/#comment-27</link>
		<dc:creator>Helaine</dc:creator>
		<pubDate>Sun, 18 Jul 2010 11:58:51 +0000</pubDate>
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		<description>Thanks for commenting John. I like the connection you make about active marketing and being social. I&#039;m often struck at how resistant people are to active marketing when it&#039;s really about building relationships. So much more natural that way and gratifying. Keep me posted on how the &quot;ramping up&quot; is going. - Warmly, Helaine</description>
		<content:encoded><![CDATA[<p>Thanks for commenting John. I like the connection you make about active marketing and being social. I&#8217;m often struck at how resistant people are to active marketing when it&#8217;s really about building relationships. So much more natural that way and gratifying. Keep me posted on how the &#8220;ramping up&#8221; is going. &#8211; Warmly, Helaine</p>
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		<title>By: John Curran</title>
		<link>http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/comment-page-1/#comment-26</link>
		<dc:creator>John Curran</dc:creator>
		<pubDate>Sat, 17 Jul 2010 15:11:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.pathofpurpose.com/?p=395#comment-26</guid>
		<description>Hi Helaine,

Thanks for reminding me of this important, yet commonly overlooked area of marketing. After reading your article, I will be ramping up my &quot;active marketing&quot; efforts. I&#039;m sure it will pay off. We are &quot;social beings&quot; and connecting with others is important to our success both personally and professionally.

John</description>
		<content:encoded><![CDATA[<p>Hi Helaine,</p>
<p>Thanks for reminding me of this important, yet commonly overlooked area of marketing. After reading your article, I will be ramping up my &#8220;active marketing&#8221; efforts. I&#8217;m sure it will pay off. We are &#8220;social beings&#8221; and connecting with others is important to our success both personally and professionally.</p>
<p>John</p>
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		<title>By: Helaine</title>
		<link>http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/comment-page-1/#comment-22</link>
		<dc:creator>Helaine</dc:creator>
		<pubDate>Mon, 28 Jun 2010 16:40:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.pathofpurpose.com/?p=395#comment-22</guid>
		<description>Thank you John. Yes, fear of rejection is a biggie. It&#039;s curious to me how many small business owners don&#039;t realize that this fear is often based on past events. Something happened when we were small...and we never reset our own &quot;operating system&quot; and realize as adults we have a much more developed capacity to deal with our feelings. 
I&#039;m delighted you took the time to connect with me.
Warmly,
Helaine</description>
		<content:encoded><![CDATA[<p>Thank you John. Yes, fear of rejection is a biggie. It&#8217;s curious to me how many small business owners don&#8217;t realize that this fear is often based on past events. Something happened when we were small&#8230;and we never reset our own &#8220;operating system&#8221; and realize as adults we have a much more developed capacity to deal with our feelings.<br />
I&#8217;m delighted you took the time to connect with me.<br />
Warmly,<br />
Helaine</p>
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		<title>By: John Watkis</title>
		<link>http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/comment-page-1/#comment-21</link>
		<dc:creator>John Watkis</dc:creator>
		<pubDate>Mon, 28 Jun 2010 16:29:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.pathofpurpose.com/?p=395#comment-21</guid>
		<description>Helaine,

Great post! I can think of one more reason people don&#039;t want to put themselves out there … fear of rejection.

When we put ourselves out for the world to see, there&#039;s a chance we&#039;ll be rejected. For some, that&#039;s too much to handle.

I look forward to reading more of your posts.</description>
		<content:encoded><![CDATA[<p>Helaine,</p>
<p>Great post! I can think of one more reason people don&#8217;t want to put themselves out there … fear of rejection.</p>
<p>When we put ourselves out for the world to see, there&#8217;s a chance we&#8217;ll be rejected. For some, that&#8217;s too much to handle.</p>
<p>I look forward to reading more of your posts.</p>
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		<title>By: Helaine</title>
		<link>http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/comment-page-1/#comment-6</link>
		<dc:creator>Helaine</dc:creator>
		<pubDate>Wed, 14 Apr 2010 21:19:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.pathofpurpose.com/?p=395#comment-6</guid>
		<description>Thank you Julie. And, to piggy back on that- when we make those in person connections we feel more connected.  Most entrepreneurs deal with isolation and connection is the obvious antidote for that. So, another positive consequence to taking the risk of &quot;putting yourself out there&quot; - you may have more fun, as well as more business!
Warmly,
Helaine</description>
		<content:encoded><![CDATA[<p>Thank you Julie. And, to piggy back on that- when we make those in person connections we feel more connected.  Most entrepreneurs deal with isolation and connection is the obvious antidote for that. So, another positive consequence to taking the risk of &#8220;putting yourself out there&#8221; &#8211; you may have more fun, as well as more business!<br />
Warmly,<br />
Helaine</p>
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		<title>By: Julie Gabrielli</title>
		<link>http://www.pathofpurpose.com/articles/the-most-overlooked-must-do-of-marketing/comment-page-1/#comment-5</link>
		<dc:creator>Julie Gabrielli</dc:creator>
		<pubDate>Wed, 14 Apr 2010 15:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.pathofpurpose.com/?p=395#comment-5</guid>
		<description>Helaine,
This is JUST brilliant! I want to second the wisdom here -- I have had much better success w/ calling and meeting w/ specific people. This always, always leads to more opportunities and possibilities -- often w/ the person taking the initiative and making new introductions on my behalf. It&#039;s a magical flow of abundance that can only lead to more business. 

Thanks for this!</description>
		<content:encoded><![CDATA[<p>Helaine,<br />
This is JUST brilliant! I want to second the wisdom here &#8212; I have had much better success w/ calling and meeting w/ specific people. This always, always leads to more opportunities and possibilities &#8212; often w/ the person taking the initiative and making new introductions on my behalf. It&#8217;s a magical flow of abundance that can only lead to more business. </p>
<p>Thanks for this!</p>
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